Hoshina Yna is my personal branding, for my professional graphic work, and content creator as a Vtuber. The general aesthetic of this brand focuses on space, something vast and ever-growing, with some added playfulness of a cat-like creature as a representation of myself. The design for the logo shows the concept of being confident with the work made, to the point of being relaxed about it. The typography expresses a sense of flowing motion, something that appears put together and yet also calm and laid back. Additional emphasis on the space aesthetic is added with the three stars under the first half of the logo's text. The design for the Vtuber model follows the same premise. A character that appears confident and elegant in her attire, but still calm and relaxed from her expression.